Early access annual pass
Find the territory with demand and no dealer.
Whitespace Mapping lays the sites and machines found in satellite imagery over your dealer boundaries, once a year, so a coverage gap shows up on the map before the territory review.
- GSD
- High / 0.5–2 m
- Cadence
- Annual
- Platform
- High-res satellite
- Spectral
- RGB
How the territory review gets argued today
You own the dealer map, and in the weeks before the annual review it gets pulled apart. Sales by territory tell you where your brand sells. Units in operation, where you can get them, tell you where your own machines are. Neither tells you where the demand is, because a quarry running another brand's loaders does not show up in either.
So the case for adding a point in the north of a territory comes down to what the regional manager heard on the road and what the nearest dealer will admit. That dealer also has a view about the neighboring patch, and he has his own stories ready. A weak territory on the sales report might mean little demand. It might as easily mean a store two hours away that nobody calls on. You cannot tell which from the report, and the dealer on the other side of the line knows you cannot.
What changes here is a second source. Sites and machines found in imagery, drawn against your own boundaries, give both sides of the table the same map to look at. It does not settle the redraw. It gives the argument something other than anecdotes.
What the overlay shows
The first overlays are scoped with early-access customers and delivered once a year, ahead of the territory review.
2.1
Whitespace map layer GIS layer
The sites found in the imagery and the machine density on them, drawn over your dealer boundaries. It opens in your GIS next to the territory layer you already keep, and each site carries its location and the territory it falls in.
2.2
Per-territory demand read Summary table
For each territory, the count of discovered sites and the machine density on them. This is demand as sites and equipment found in the imagery. It is not a revenue figure and not a unit forecast.
2.3
Boundary-overlap flag Flag on the layer
Where two neighboring territories are both thin on coverage for the same cluster of demand, the overlay marks it. That is the spot that tends to turn into a channel conflict at the review, so it is worth seeing before the meeting.
How it works
01
Boundaries in
You send your current dealer territory layer, as a shapefile or GeoPackage, plus the footprint you want covered.
02
Imagery
One high-resolution satellite pass is collected across the footprint for the year.
03
Analysis
Sites are found and classified in the imagery, machines are counted where the pixels allow, and both are placed against your boundary layer.
04
Delivery
You get a whitespace map per territory, in time for the territory review. The pass is annual, so a later year means running the footprint again.
Where it fits
Before the annual review
The overlay is meant to be on the table before the territory review opens. It feeds the redraw conversation, gives you and a dealer one map to disagree about, and stands in for the anecdote-driven case for adding or cutting a point.
What it leaves to you
Whether to add, consolidate or re-territory stays your decision. The overlay shows discovered demand and where coverage sits. It does not draw a boundary.
Limits
These are the ways an annual satellite overlay can mislead you.
L1
Annual, not continuous
One pass a year. A site that opens after the pass will not be on this year's map, and a site that closes stays on it.
L2
Resolution sets what counts
At 0.5–2 m a pixel is big next to a machine. A site is visible across that range, but machines can only be counted where the imagery is at the fine end of it, and small or partly hidden ones will be missed. Where machines cannot be counted, that territory's layer shows sites and their extent only.
L3
Demand is a proxy
The layer counts sites and machines. It does not know what a site spends, which brand owns the machines on it, or whether the owner buys new or used.
L4
Cloud leaves gaps
A territory under heavy cloud at the pass can come back with holes. The overlay marks them and does not guess what sits underneath.
L5
Inside the fence
The pass sees yards and pits from above. It does not see inside buildings, under cover or behind dense tree canopy.
Who it's for
- Channel managers and dealer network planners at an equipment OEM who redraw territory boundaries each year.
- Teams that need a neutral map to bring to a dealer review rather than a set of anecdotes.
- Early adopters who want to shape what the first overlay includes.
Who it's not for
- A redraw recommendation. The overlay does not tell you where the line should go.
- Revenue or market-size estimates for a territory.
- Live or monthly tracking of dealer performance. The cadence is once a year.
- Finding individual customers to call on. It shows density by territory, not a prospect list.
Questions before the review
Q01Does it recommend where to redraw the line?
No. It shows discovered sites, machine density and where coverage sits. The redraw stays with you.
Q02How is demand measured?
As sites and detected machines per territory. It is not revenue, unit value or a sales forecast.
Q03What if a territory is under cloud that year?
The overlay marks the gap and leaves it blank. Nothing is filled in by guesswork.
Q04Can it see every machine on a site?
No. Machines are counted where the imagery is fine enough to pick them out, and small or partly hidden ones will be missed. The map is meant to show which territories were counted and which show sites only.
Q05Is it updated more than once a year?
Not at present. It is an annual pass, timed to the review.
Q06Can we check it against our own data?
Yes. The layer opens in your GIS, so you can lay it over your sales by territory, your units in operation or a dealer's own list of accounts and see where they agree and where they do not.
Q07Does it work with our territory map as it is?
It takes your boundary layer as a shapefile or GeoPackage, cut by county, state or postal area. Bring the file you use in the review.
Q08Who owns the layers, and how is it priced?
Ownership and use terms are written into the agreement before work starts. The price depends on the size of the footprint and the number of territories, and is scoped with you. Early access is an invitation to shape the first overlays, not a finished product with a price list.
Map your network's whitespace.
Tell us your footprint and how many territories you manage, and we will talk through what a first overlay would cover.